The "Whopper Freakout" Campaign by CPB

Another fantastic idea from one of my favourite agencies - Crispin Porter + Bogusky: The "Whopper Freakout" Campaign. The site achieved 1.5 million unique visitors in its first 1.5 months! Check out the documentary style video below. What a way to prove that the BK Whopper is one of America's favourite burgers.


First discovered Crispin Porter + Bogusky through a Business 2.0 (regretfully discontinued innovative business magazine, a favourite of mine) article on Alex Bogusky. Their "Truth" campaign and their project for the Mini Cooper were some of my early favourites.